Growth Of Translation Services Due To Globalization
Professional translation services prove to be indispensable when a business decides to take its service or product outside its home turf. Such brand building exercises beyond your true home place require strong support from translation services as companies encounter linguistic, cultural, economic, and legal hurdles in search of their goals in foreign marketplaces. The improvements in communication technology have helped organizations to extend their reach beyond their home markets.
Distances have dissolved and differences in time areas have ceased to be always a hindrance. In fact, they may be more of an edge as clients get their work done faster when compared with the vendors in the house countries. However, one obstacle remains and that is the lack of ability to correspond with clients who have limited or no proficiency in the English language. Earlier companies used to concentrate on those marketplaces only where the native vocabulary was like the mother tongue.
However, intense competition has compelled companies to concentrate on these markets, as they are much too profitable to be overlooked. Translation services prove very helpful when a business has to develop a multi-lingual product or service such as a website or a portal to cater to the needs of the geographically dispersed clientele.
Many companies require the help of translators while deciding upon the nomenclature of their product or service. Before releasing the merchandise or service in the market it is essential that companies go through such a drill so as to avoid hurting the sensibilities of a community credited to irresponsible nomenclature. Translation services have undergone a sea change due to globalization. Earlier translation services were offered only at a personal level through translators and interpreters.
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Nowadays there are specific niche agencies, which provide web-based translation services to cater to the business communication needs of corporate and business working for offshore clients. IT companies especially require these types of services as bulk of the task they perform is for offshore clients. Companies have realized that having a solid translation support mechanism is vital if they would like to survive in the foreign markets. Translation is not just limited to trade to commerce, it has become an important tool for the understanding of foreign cultures which ultimately leads to improved relations and higher level of business turnover over time.
The individual works under some pressure of the values inherited from his family. Behaviors which reveal inclinations towards initiative and risk taking, dependence or independence (self-reliance), dealing with one’s own practical tasks needing manual handling, etc., are due to the socialization process in the family, the school and society. Behavior rewarded through appreciation, encouragement, and other extrinsic as well as intrinsic devices get reinforced, and related norms and beliefs develop. Thus, training through socialization is important.
The following areas of normative behavior are relevant for entrepreneurship. The pressure of goals from the family plays an important role in developing business owners. Doing work for oneself is better than working for someone else was clearly driven home by my Chinese Professor at the Asian Institute of Management, Manila, Philippines. We were discussing a full case on entrepreneurship. He asked Alex, my classmate, “Just how much profit your business is making?
“It made about 10 million Pesos last year”, Alex replied. “How many managers are there in your business”, the Chinese Professor asked. “How much each one of the managers are receiving”, the teacher asked. “They are all getting different salaries but on the average they are getting around 30,000 Pesos a year”, Alex replied.
One Peso was equal to a rupee. “That means the managers are getting ten times 30 together,000 Pesos i.e. 300,000 Pesos per year. And because of your managerial capability of the business is making 10 million Pesos. Are you not being exploited? Why don’t you make those one million Pesos, your share, yourself? Why do you allow your managerial features to be exploited by others?